Banks’ Excess Profits Tax: Cause-Related Marketing to the Rescue?
By Magnus Onyibe In response to the Central Bank of Nigeria’s (CBN) proposal for a 70% tax on the excessive profits banks made from the naira devaluation in 2023—profits which increased by at least 51% due to President Bola Tinubu’s economic reforms—there has been a noticeable rise in banks’ philanthropic activities. The proposed excess profits […]
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